Picture-Based Insurance is a new, innovative way of delivering affordable, comprehensive, and easy-to-understand crop insurance. By relying on visible crop characteristics derived from farmers’ own smartphone pictures, the project aims to minimize the costs of loss verification and detect damage at the plot level, making crop insurance more attractive and accessible to small farmers. Importantly, such an instrument lends itself to natural synergies with agro-advisories, adoption of climate-smart practices, and other value added services.