Findings from Qualitative Research
Co-organized by IFPRI and WFP in partnership with The Mastercard Foundation
Date: July 28, 2026
Time
8:00-9:00am (EDT)
3:00-4:00pm (EAT)
2:00 – 3:00 pm (CET)
Agricultural value chains (AVCs) present significant opportunities to create dignified and fulfilling employment pathways for young women and men in Kenya. However, many youth continue to face barriers that limit their ability to fully benefit from these opportunities, including limited access to skills, finance, markets, technology, and supportive systems. Evidence on what enables youth to thrive within agricultural value chains remains critical to designing effective interventions.
This session will explore how digital tools can help bridge these gaps and transform agricultural work into more resilient, rewarding, and sustainable livelihoods. The session will feature research insights from the Youth and Gender Team, highlighting what dignified and fulfilling work looks like in practice, the systemic barriers affecting youth participation, including restrictive gender norms and limited access to appropriate financial services, and how digital solutions are reshaping market access despite persistent cost and social challenges.
This webinar, co-organized by IFPRI and WFP in partnership with the Mastercard Foundation, will present key findings from recent qualitative research. A presentation featuring experts from IFPRI will offer deep reflections on the research findings, and remarks from partners WFP and the Mastercard Foundation.
Agenda
Opening Remarks
· Mastercard Foundation
Presentation of Research Findings
· IFPRI
WFP Country Office Remarks
Q&A Session
Closing Remarks